The centerpiece of the Gallery Tower is an interactive, augmented reality-based art installation exclusively available to guests staying in rooms in the Virtual Pad collection. We knew that it was going to be important to establish trust with consumers by showcasing the property’s wealth of health safety efforts as well as its plentiful offerings that make the hotel a destination in itself. This campaign was our opportunity to use the property’s expansion as a symbol for Las Vegas’ determination to persevere and welcome guests back to the city. There’s an inherent challenge of needing to break through the noise of a market already saturated with hotel rooms, but that challenge is amplified when introducing an eight-story hotel tower with 495 new rooms in the middle of a pandemic that has caused tourism to reach record lows. Downtown Grand Hotel & Casino enlisted KDC to lead the public relations efforts for the grand opening of its brand-new Gallery Tower.
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